At Profit By Numbers, we're dedicated to empowering your trade business with expert financial & operational coaching. Think of us as the 'paint by numbers' kit for your finances, we've simplified the path to profitability and financial literacy for trades of all sizes and like to have fun along the way.

Meet Our Founder and resident numbers nerd. Chelsea is a Certified Accountant (FCPA & MBA) with over a decade of senior financial and operational leadership experience in the trade and construction industry. Chelsea's managed operations exceeding $100m and led small to medium-sized trade businesses, giving a unique and comprehensive understanding of the financial and operational challenges and opportunities in the sector. She’s like the Sherlock Holmes of trade finances!

Her expertise is further enhanced by coaching over 30 trade companies in the past two years, providing her with deep insights into the unique challenges that trade companies face today.

Our Commitment Is to present you with clear, actionable insights in a professional manner that respects the nuances of the trade industry. We understand the importance of straightforward communication and are dedicated to delivering our analyses and recommendations with clarity and precision.

Our Mission is clear: empower every trade business with the tools and strategies they need to paint a picture of financial freedom, one profitable stroke at a time.